Josh has been in the advertising space since the early 2000s helping to connect brands to consumers through the use of technology. Josh's projects have helped foster the adoption and understanding in contextual advertising, search engine marketing, programmatic advertising and the convergence of traditional and online video. Companies, where Josh was a founder or part of the founding management team, include Innovation Interactive, 360i, AodTube and Futures Media. Josh's role at PTF includes in identifying new areas to invest in strategic partnerships to foster fund growth and working directly with PTF portfolio companies on revenue and growth strategies.